Welcome to / Thank You for Visiting Birmingham sign on the Coventry Road near Sheldon Country Park

Drivers or people on buses might see this sign on the A45 Coventry Road, between Solihull and Birmingham. Having just passed Birmingham Airport, and heading into Sheldon. Birmingham City Council in recent years has been using it to advertise athletics sporting events. Comparison from summer 2017 to autumn 2022.

You can get to the Welcome to Birmingham / Thank you for visiting Birmingham sign on the Coventry Road in Sheldon, by either walking down from the Hobs Moat Road / Sheaf Lane junction, or exiting from the Sheldon Country Park (the path from the perimeter walk near Birmingham Airport). The X1 bus also stops near here. You can of course also see it from a car on travelling on the bus, or coach. You would probably have come off the M42 at Junction 6 (for Birmingham Airport and NEC), and heading for the Swan Island on the Coventry Road, or to Birmingham City Centre via the Smal Heath Highway?

Birmingham Athletics

Birmingham Athletics adverts seen in July 2017. Five years after London 2012, Team USA once again trained at the Alexander Stadium, while Team Jamaica trained again at the University of Birmingham. This was ahead of the London World Athletics Championships 2017.

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Be Bold Be Birmingham

The Be Bold Be Birmingham poster from Birmingham City Council, seen on the Welcome to / Thank you for visiting Birmingham sign, seen during October 2022, with an image of the Bullring bull. A couple of months before it had an image relating to the Birmingham 2022 Commonwealth Games, but only saw it from a car. I had caught a 72 bus from Sheaf Lane, Sheldon to Marston Green Station Interchange, walked through the Sheldon Country Park, past the Airport Viewing Area, to the Coventry Road exit near the sign. Would have caught an X1 bus from here, but too long a wait, so just walked back up to catch a X2 back to Solihull Town Centre.

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Photos by Elliott Brown